We're Avidity Events,
Nice to meet you.
We're a team of technologists, data analysts and event project managers who know how to build, execute, and operationalize successful event tech.
We have decades of experience building tech platforms, architecting data strategy and running some of the largest, most complex and technologically-advanced events in the industry. From data strategy to platform integration, from operations to AI implementation, we roll up our sleeves and work alongside your event team every step of the way.
We're event tech-agnostic, and we've never met a platform we couldn't handle. And we're opinionated - in the best way possible - offering honest advice, thoughtful recommendations, and a unique point of view on how to strategically modernize your event tech.
Our Vision
Modernize the strategic delivery of event tech to realize the business-driving power of corporate events.
Modernize Events
Our Mission
Calm the chaos of event tech with strategic clarity, technical know-how, and operational excellence.
Clarity and Know-How
The Founders
Founder
Simon Gillmore
Chief Executive Officer
Simon is a global technology leader who has spent years driving tech strategy and systems integration across the US, Europe, and Asia. Equal parts big-picture strategist and hands-on practitioner, he specializes in untangling complex data ecosystems and building scalable solutions. He keeps his focus locked on business fundamentals, ensuring your technology works for your team, not the other way around.
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Co-Founder
Katie Asadi
Chief Operations Officer
Katie is a seasoned event technology leader who brings 20 years of high-stakes project delivery experience to the Avidity team. Equal parts logical problem-solver and intentional leader, she specializes in streamlining complex delivery workflows and optimizing client satisfaction. She keeps her focus locked on building scalable services, ensuring your event objectives are hit flawlessly every time.
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Co-Founder
Tracy Barrett
Chief Strategy Officer
Tracy is a visionary corporate strategist who leverages over 20 years of events industry experience to drive long-term organizational growth. Equal parts analytical thinker and collaborative leader, she specializes in translating high-level business goals into purposeful, effective frameworks. She keeps her focus locked on strategic alignment, ensuring your technology and corporate vision work hand-in-hand.
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